I'm Claire Broadley, a fractional content leader.
I help B2B, tech, and SaaS companies implement AI content workflows and scale content operations.
With 15+ years of experience managing content, I specialize in:
- Leading teams through strategic editorial management
- Scaling high-effort content production with AI
- Implementing impactful AI content systems that drive results
See what team members and clients say about working with me.

I help companies to:
- Build AI-powered content workflows that scale production while maintaining quality (with humans in the loop)
- Drive measurable growth - Recent client achieved 70% increase in qualified inquiries and 300% increase in ChatGPT referrals
- Scale editorial operations without the cost of a full-time manager
- Develop content teams through strategic leadership and AI fluency training
- Implement content systems that drive measurable business growth
- Future-proof content strategies for AI search
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"Claire has always shown impeccable character, she has a great understanding of business impact and she has always gone above and beyond on what was expected of her."
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"It’s rare to find someone who is not only a fantastic people manager but also combines the skills of creative copywriting, technical know-how, high-level content strategy, and innovative problem-solving.... And when it comes to writing skills - technical, copywriting, SEO. She’s got it all."
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"Claire embodies the perfect balance of skills and competencies as a content manager. She's an absolute master at taking initiatives, innovating strategies, and building processes for results-focused, efficient workflows that make it intuitive for everyone in the team to follow along. She's also extensively well-read in SEO and a natural as an SEO practitioner as well."
- Currently serving as Lead Editor at Exploding Topics where I manage editorial strategy, AI search optimization, and content quality across a distributed team
- Creator of ContentTools.fyi - AI-powered content optimization tools used by content teams worldwide.
- Chartered Institute of Marketing qualified (AI Marketing).
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