I'm Claire Broadley, a fractional content leader.

I help B2B, tech, and SaaS companies implement AI content workflows and scale content operations.

With 15+ years of experience managing content, I specialize in:

  • Leading teams through strategic editorial management
  • Scaling high-effort content production with AI
  • Implementing impactful AI content systems that drive results

See what team members and clients say about working with me.

Claire Broadley

I help companies to:

  • Build AI-powered content workflows that scale production while maintaining quality (with humans in the loop)
  • Drive measurable growth - Recent client achieved 70% increase in qualified inquiries and 300% increase in ChatGPT referrals
  • Scale editorial operations without the cost of a full-time manager
  • Develop content teams through strategic leadership and AI fluency training
  • Implement content systems that drive measurable business growth
  • Future-proof content strategies for AI search
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"Claire has always shown impeccable character, she has a great understanding of business impact and she has always gone above and beyond on what was expected of her."
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"It’s rare to find someone who is not only a fantastic people manager but also combines the skills of creative copywriting, technical know-how, high-level content strategy, and innovative problem-solving.... And when it comes to writing skills - technical, copywriting, SEO. She’s got it all."
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"Claire embodies the perfect balance of skills and competencies as a content manager. She's an absolute master at taking initiatives, innovating strategies, and building processes for results-focused, efficient workflows that make it intuitive for everyone in the team to follow along. She's also extensively well-read in SEO and a natural as an SEO practitioner as well."
  • Currently serving as Lead Editor at Exploding Topics where I manage editorial strategy, AI search optimization, and content quality across a distributed team
  • Creator of ContentTools.fyi - AI-powered content optimization tools used by content teams worldwide.
  • Chartered Institute of Marketing qualified (AI Marketing).

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