In 2025, template-driven content no longer ranks.
Expertise is key.
The secret to getting traffic that converts is building trust: making a genuine connection with your audience and delivering content that searchers love to read.
I'm a freelance content editor with 15 years' experience in SEO. I've worked in both technical documentation and content marketing.
Need to modernize your content to meet the needs of modern search engines?
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"Claire has always shown impeccable character, she has a great understanding of business impact and she has always gone above and beyond on what was expected of her."
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"It’s rare to find someone who is not only a fantastic people manager but also combines the skills of creative copywriting, technical know-how, high-level content strategy, and innovative problem-solving.... And when it comes to writing skills - technical, copywriting, SEO. She’s got it all."
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"Claire embodies the perfect balance of skills and competencies as a content manager. She's an absolute master at taking initiatives, innovating strategies, and building processes for results-focused, efficient workflows that make it intuitive for everyone in the team to follow along. She's also extensively well-read in SEO and a natural as an SEO practitioner as well."
