Panda to Poison: We've Seen This Movie Before
LLM spam tactics mirror black-hat SEO. Are we going to go down this road again?
AI Overviews: How Do We Optimize, Analyze, and Adjust?
AI Overviews are a completely different challenge to organic search, but they have strong connections to organic results. That makes things a little easier for us.
How to Use ChatGPT to Find Freelance Work
Use this quick prompt with Deep Research to find freelance content writing work.
How Do AI Overviews Work? What Content Teams Need to Know
Are you being tasked with optimizing for AI Overviews without training in how they actually work? Let's unravel it all.
The Passage-First Workflow: Preparing Content for AI Search
To rank in AI answers, we need to think about passages instead of pages and revisit good content structure.