Claire Broadley - Biography

Hi! I'm a CIM-qualified AI Content Strategist with 15+ years of experience.

I specialize in AI workflows and content strategy for B2B SaaS companies.

I'm a recognized AI/ML SEO expert and I'm proud to be listed by Marie Haynes as a Recommended Professional in SEO and AI.

I have driven editorial operations, produced technical content, and helped content teams develop AI fluency. I have leadership experience as both an agency owner and a content manager.

What I Do

  • I help tech and SaaS companies implement practical, targeted AI-enhanced content systems while maintaining quality and consistency.
  • I'm proficient in integrating AI in content teams to amplify editorial strategy and team productivity.

From my background in technical documentation, I broadened my work into SEO and website content from 2006 until now. Recent client work includes achieving 70% growth in client inquiries through strategic content optimization.

  • I have 15+ years' experience in SaaS, AI, SEO, tech, documentation, content marketing, and digital marketing.
  • I hold a Level 6 (Distinction) qualification in AI Marketing from the Chartered Institute of Marketing.

I'm selectively accepting additional part-time and remote fractional clients for 2025-2026.

Submit a project brief and receive a comprehensive proposal within 48 hours.

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Current Work

  • Fractional content leadership
  • Editorial workflows
  • AI workflow implementation and team training
  • Content operations design and optimization
  • Strategic content planning and performance measurement
  • Team development and AI fluency coaching
  • Content strategy for AI search optimization

I'm Lead Editor at Exploding Topics, managing editorial strategy, AI search optimization, and content quality across a distributed team. I also work with several businesses on AI content strategy.

My approach combines strategic leadership with hands-on execution, helping content teams implement AI-enhanced workflows while maintaining quality, accuracy, and brand consistency.

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Accomplishments

I have 15+ years of content leadership experience across B2B SaaS, tech, and enterprise software companies.

My content has appeared in major publications including Twitter, Dell, eBay, Lifehacker, Kissmetrics, WPForms, WP Mail SMTP, and CoinJournal.

My business, Red Robot Media, is a content consultancy focused on fractional leadership and AI implementation for small and medium-size businesses.

I created ContentTools.fyi, a suite of AI-powered content optimization tools used by content teams worldwide.

Recent client work includes achieving 70% growth in client inquiries through strategic content optimization.

Media & Industry Recognition

Recent Qualifications

Chartered Institute of Marketing Specialist Award in AI Marketing (Distinction)

Contact

I'm based in Leeds, United Kingdom and work with companies in North America and Europe.

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