I help B2B and tech brands build EEAT, combat content decay, and create content that truly resonates with their target audience.
So far in 2025, here's what my content edits achieved:
- Supported my team in increasing conversion events by 500%+ in 28 days
- Increased impressions to a new high of 1+ million in a single day
- Improved and optimized hundreds of long-form content pieces in B2B SaaS, typically reaching 3,500+ words per piece
- Optimized landing pages for a small business to increase visibility by 10% (after just a few days)
- Documented processes to implement LLMs for increased team efficiency
Is Your Content Losing Traffic and Conversions?
Here's how I can help.
EEAT Implementation
My background in technical writing, and ghostwriting for thought leaders, makes me naturally accustomed to delivering well-researched information with a strong narrative.
I can help:
- Train writers to build genuine trust with your audience, showcasing experience and opinions
- Coach writers 1:1 on ways to improve the EEAT in their content
- Strategically edit and enrich thin content to improve rankings and impressions
- Replace poor quality AI-generated content with human perspectives and experience
- Develop content strategy and SEO recommendations to establish or shift topical authority
Content Decay Management
In the last 3 years, I've worked with content libraries containing over 1,000 posts. I can provide:
- Management and analysis of large content libraries (B2B, tech, and SaaS brands)
- One-time content audits to assess SEO, CRO, and user interaction signals
- AI and manual analysis of content metrics to find opportunities to regain impressions
- High-quality bulk content production
- Daily use of WordPress, ButterCMS, and Ghost CMS
Content Quality Improvements
Google's Helpful Content Update changed the game. In 2025, content quality has overtaken templated workflows.
I've achieved SEO success by:
- Editing thin or keyword-stuffed content
- Identifying poor quality content generated by AI during content review
- Implement strong thought leadership perspectives
- Writing long-form content and producing content briefs
Content Management & Leadership
I'm accustomed to leading content teams, directing work, creating workflows, and writing policies and style guides.
- 15 years' experience running my own agency
- 5+ years' experience supporting junior writers in a supervisory role
- 2+ years' experience as a fractional content manager
- 2+ years' experience in supporting expert writers in using AI/ LLMs
SEO & Content Strategy
I've been writing for the web since 2010 and keep up-to-date with the latest Google guidance on SEO and content quality. I work on:
- Increasing information gain in content
- Strategically improving rankings by expanding topical authority
- Strengthening internal linking
- Planning and developing SEO strategy and content calendars
Conversion Rate Optimization
I can support you by:
- Adding targeted upsells to existing content without disrupting user experience
- Improving internal and external linking
- Working closely with growth teams to implement their CRO recommendations in a way that is helpful to searchers
Who I Work With
- I work remotely with medium to large B2B, SEO, digital marketing, and SaaS businesses anywhere in the world.
- I work with small businesses in the UK and have maintained those client relationships for 9+ years.
- I work on a freelance or contract basis through my own content agency.
I have a small amount of part-time availability. If you'd like to discuss a project, please reach out!