I help B2B and tech brands build EEAT, combat content decay, and create content that truly resonates with their target audience.

So far in 2025, here's what my content edits achieved:

Is Your Content Losing Traffic and Conversions?

Here's how I can help.

EEAT Implementation

My background in technical writing, and ghostwriting for thought leaders, makes me naturally accustomed to delivering well-researched information with a strong narrative.

I can help:

  • Train writers to build genuine trust with your audience, showcasing experience and opinions
  • Coach writers 1:1 on ways to improve the EEAT in their content
  • Strategically edit and enrich thin content to improve rankings and impressions
  • Replace poor quality AI-generated content with human perspectives and experience
  • Develop content strategy and SEO recommendations to establish or shift topical authority

Content Decay Management

In the last 3 years, I've worked with content libraries containing over 1,000 posts. I can provide:

  • Management and analysis of large content libraries (B2B, tech, and SaaS brands)
  • One-time content audits to assess SEO, CRO, and user interaction signals
  • AI and manual analysis of content metrics to find opportunities to regain impressions
  • High-quality bulk content production
  • Daily use of WordPress, ButterCMS, and Ghost CMS

Content Quality Improvements

Google's Helpful Content Update changed the game. In 2025, content quality has overtaken templated workflows.

I've achieved SEO success by:

  • Editing thin or keyword-stuffed content
  • Identifying poor quality content generated by AI during content review
  • Implement strong thought leadership perspectives
  • Writing long-form content and producing content briefs

Content Management & Leadership

I'm accustomed to leading content teams, directing work, creating workflows, and writing policies and style guides.

  • 15 years' experience running my own agency
  • 5+ years' experience supporting junior writers in a supervisory role
  • 2+ years' experience as a fractional content manager
  • 2+ years' experience in supporting expert writers in using AI/ LLMs

SEO & Content Strategy

I've been writing for the web since 2010 and keep up-to-date with the latest Google guidance on SEO and content quality. I work on:

  • Increasing information gain in content
  • Strategically improving rankings by expanding topical authority
  • Strengthening internal linking
  • Planning and developing SEO strategy and content calendars

Conversion Rate Optimization

I can support you by:

  • Adding targeted upsells to existing content without disrupting user experience
  • Improving internal and external linking
  • Working closely with growth teams to implement their CRO recommendations in a way that is helpful to searchers
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"Claire's a knowledge powerhouse and experienced in everything related to SEO and content marketing. With her on the team, you’ll never run out of creative ideas to market your product. She's also a huge AI geek and showed us how to use AI to save time, improve our work quality, and really think outside the box."

Who I Work With

I have a small amount of part-time availability. If you'd like to discuss a project, please reach out!