Claire Broadley - Portfolio

A brief recap of my recent work in content leadership, plus some examples of content I've written or edited.

Content Leadership & Team Development

Built Content Team from Scratch
During my role as a freelance content manager, I built and scaled a content team from 4 to 10 people. This included:

  • Team Structure Design: Created editorial hierarchy and designed roles
  • AI Workflow Improvements: Led implementation of AI process improvements and team AI workshop calls
  • Process Development: Developed all editorial workflows, style guides, and quality standards from the ground up
  • Directed multi-channel content across blog, technical documentation, email marketing, social media, and seasonal sales
  • Workflow Implementation: Established content planning, review, and publication processes in alignment with company playbook and best practices
  • Team Training: Onboarded and trained all team members on editorial standards processes
  • Cross-functional Collaboration: Coordinated content strategy with product, marketing, and technical teams
  • Member of leadership team providing input into strategy and process decisions

Current Content & AI Strategy Work

I currently provide content and AI strategy for growing SaaS companies, encompassing:

  • Content Decay: Analyzing and optimizing underperforming content libraries
  • Content Updates: Strategic refresh of existing content to improve search performance
  • Editorial Management: Providing ongoing editorial guidance and quality oversight
  • AI Implementation: Growing usage of AI to improve content processes and establishing guidelines for usage (with humans in the loop)
  • Long-form Content: Producing and editing high-effort, strategic blog posts that drive business results
  • Search Optimization: Achieved 70% growth in client service inquiries through strategic content pivot

AI Implementation & Innovation

Proven AEO / LLMO / GEO Results

  • Achieved 157% peak growth in AI-driven conversions

ContentTools.fyi - AI Content Optimization Suite

Create and maintain a suite of AI-powered tools that help content teams optimize their work.

These free AI tools are actively used by content professionals for content optimization and strategic planning.

Latent Comparisons Generator - Find Hidden Comparison Angles
Reveal hidden comparison opportunities in your content with AI analysis. Generate comparison angles that match search intent, capture more traffic, and outrank competitors.
contenttools
Semantic Triple Extractor - Entity Relationships for SEO
Extract semantic triples (Subject-Predicate-Object) from your content with AI. Generate clear entity relationships to improve SEO performance and optimize for large language models.
contenttools
Latent Questions Generator - Uncover Hidden Search Intent
Discover hidden questions your audience is asking with our AI-powered latent questions generator. Uncover search intent, find content gaps, and create targeted content that ranks.
contenttools
BLUF Analyzer - Test Your Content Structure | Content Tools
Analyze your content with our free BLUF (Bottom Line Up Front) checker. Get instant feedback on writing structure, readability, and content clarity to improve engagement.
contenttools
Internal Link Analyzer - AI-Powered SEO Link Suggestions
Generate strategic internal link suggestions with AI analysis of your sitemap and content. Boost SEO rankings, improve site architecture, and enhance user experience automatically.
contenttools

AI Workflow Development

I help content teams implement AI-enhanced content systems while maintaining quality standards:

  • Process Integration: Incorporate AI tools into existing editorial processes
  • Quality Assurance: Develop systems to maintain content quality when using AI assistance
  • Team Training: Train content teams on effective AI tool usage and best practices
  • Custom Solutions: Create tailored AI workflows for specific content tasks and challenges

Publication Portfolio & Editorial Experience

Current Role

AI Content Strategist and Lead Editor at Exploding Topics (Freelance)

  • Editorial strategy and content quality oversight
  • AI search optimization and SEO implementation
  • Content review and enhancement for business impact
  • Long-form writing on AI, SaaS, and SEO

Past Clients:

Business Development & Technical Projects

Red Robot Media

Content consultancy focused on fractional leadership and AI implementation for small and medium-size companies.

Additional AI Tools & Social Impact

Calm Communicator - AI tool designed to help autistic children communicate visually, demonstrating commitment to inclusive technology development.

Creative Projects (1999-2018)